Univest Grand Prix Sets New Pace for Social Networking in 2009 Race

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FOR IMMEDIATE RELEASE -- AUGUST 27, 2009

Univest Grand Prix Sets New Pace for Social Networking in 2009 Race

Twitter Reports To Be Issued from Finish Line and On The Race Course

Souderton, Pa -- The Univest Grand Prix UCI stage race is setting a new pace in social networking this year through its Facebook fan page and expanded Twitter reports available both before the Sept. 11-13 race weekend and during the races in Allentown, Souderton and Doylestown.

“We are really excited to offer this opportunity for our fans to follow the races wherever they are,” said race organizer John Eustice. “Twitter is a terrific tool for reaching out to our fans to get them excited, keep them abreast of the race as it happens and to put them not just at the finish line, but in the field where the action is happening.”

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The Univest Grand Prix this year is a UCI 2.2 stage race that includes a new team time trial on Friday, Sept. 11 in Allentown and the classic and very challenging road race on Saturday, Sept. 12 in Souderton. The weekend cycling festival wraps up Sunday, Sept. 13 with the Univest Grand Prix Doylestown Criterium.

WFMZ Channel 69 will broadcast the Allentown and Souderton races live from start to finish and NBC affiliate Universal Sports will also broadcast the races live to a national and international audience via cable and webcasts. Comcast SportsNet will also provide regional coverage. The Allentown and Souderton races will feature a jumbo television at the finish line to allow spectators to follow the action throughout the course.

The Univest Grand Prix already has a Facebook fan page and race organizers have been tweeting for several months to promote North America s most challenging and exciting stage race. Race fans can start following the action beginning today at www.twitter.com/UnivestGP.

Kim Detwiler, vice president and director of Corporate Communications for Univest Corporation, said, “Our Twitter account continues to gain followers as we tweet Univest Grand prix planning developments and highlights from other rides and cycling events throughout the region.”

Univest is also giving away two tickets to the VIP for the Allentown team time trial to selected participants who re-tweet a message about the race. More details can be found here at the Univest Grand Prix website.

“On race weekend Univest employees will be tweeting about the community festivals and events at each race while we follow the action from Allentown to Souderton to Doylestown,” said Univest Grand Prix marketing consultant Dan Lavelle.

“By using Twitter we create a comprehensive package of information for our fans,” Lavelle said. It complements everything that is being done through current outreach and what will be done with the live television provided by WFMZ and Universal Sports.

“Because the rapid growth in Twitter usage is a fairly recent phenomenon, it allows Univest Grand Prix organizers to take maximum advantage of it to reach out to race fans throughout the world,” said Eustice.

“The timing is fantastic because Twitter really is at its peak right now,” he added.

For More Information

Kim Detwiler
VP, Director of Corporate Communications
Univest Corporation
215-721-8396
detwilerk@univest.net
www.univest.net

 

Joe McDermott
Media Director
Univest Grand Prix
484-860-2289
jysmcd@ptd.net
www.spartacycling.com

About the Univest Grand Prix

Patterned after the great classic races of Europe, the Univest Grand Prix showcases the beauty of 18 municipalities. From its inception, the cycling event was developed to provide opportunities for young athletes to advance, while also uniting the towns throughout Bucks and Montgomery counties for a community celebration. The pro event is presented by: Univest Corporation of Pennsylvania, Leidy s Premium Pork Products, WFMZ-69, Comcast Sportsnet and Doylestown Hospital.

About Univest Corporation

Headquartered in Souderton, Pa., Univest Corporation of Pennsylvania and its subsidiaries serve the financial needs of residents, businesses, and nonprofit organizations in Bucks, Chester, Montgomery and Lehigh counties. Univest National Bank and Trust Co., member FDIC and Equal Housing Lender, offers customers 32 financial service centers, 12 retirement financial services centers, and 38 ATM locations throughout the region, and is the parent company of Univest Capital, Inc., a small ticket commercial finance business; Univest Insurance, Inc., an independent insurance agency headquartered in Lansdale, Pa., which serves commercial and personal customers; and Univest Investments, Inc., Member FINRA and SIPC, a full-service broker-dealer and investment advisory firm.

About Sparta Cycling

Sparta Cycling provides race promotion services to deliver world class events that meet the needs of sponsors, teams and riders, spectators and supporting communities.

About the USA Cycling Professional Tour

Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX, and cyclo-cross. Created in 2006 to support the growth of professional cycling in the United States, the USA Cycling Professional Tour is a men's-only, season-long calendar that determines the best professional rider and team on American soil. With ten races on the 2009 edition, the USA Cycling Professional Tour attracts the best pro cyclists and teams from around the world to compete in internationally-sanctioned events from coast to coast. The calendar is comprised of seven UCI-sanctioned races and three USA Cycling Professional National Championships (criterium, time trial and road race). At the end of the season, the overall Pro Tour standings determine an individual and a team champion who are considered the best and most consistent performers in international-caliber race in the United States.